We use information we collect for our business purposes, including to:

• Provide the Services

• Fulfill product orders and other requests, respond to your questions, and communicate with you

• Enhance and personalize your experience on the Services, including to recognize you, maintain your preferences and settings, connect you with other users and link to your third-party platform, gaming, and social networking accounts

• Provide technical and other support

• Review the use and operations of the Services, develop new products or services, and conduct analyses to enhance or improve our software, content, marketing, support, and Services

• Conduct internal marketing and demographic studies

• Address issues with the Services or other business needs

• To protect the security or integrity of the Services, users and our business such as by protecting against and preventing violation of our terms and policies, including combating fraud, piracy, cheating, tampering, unauthorized transactions, claims, and other liabilities, and managing risk exposure

• Interact on your behalf with the third-party platform, gaming, and social networking accounts you connect with our Services

• Participate in other processing that we inform you about when you provide your information or when you consent to such processing

• As permitted by law

We use information we collect for commercial purposes, including to:

• Provide you and other users with customized content, targeted offers, and advertising on the Services, via email and text message, or on other sites, mobile applications, or social media on behalf of Take-Two or our business partners

• Contact you with information and promotional materials

• Administer rewards, surveys, sweepstakes, contests, or other promotional activities or events sponsored or managed by us or our business partners

• Analyze our users, in combination with other data, to assess our user base and target marketing at other similar groups

---Legal Reasons to Process Personal Data

If you are based in a location that requires us to establish legal grounds, we process your information on the following grounds:

• Establish and perform our contract with you (such as the terms applicable to our Services, or to take steps at your request, such as to complete transactions with you and to allow you to play our games online)

• Compliance with a legal obligation

• For our or our partners' legitimate interests, such as to improve our products and services; perform analytics to better understand our users; conduct direct marketing (when we do not need your consent); otherwise supporting our business, operations, and services; and enforce and prevent violations of our terms or policies

• Protect your vital interests or those of another person (for example, another player)

• With your consent, such as when you sign up for direct marketing or you connect your Take-Two account with a third-party service

---Information You Provide

You provide us with information when you use the Services, such as when you: 

• create an account or use the Services

• subscribe to marketing and communications

• comment on our message boards, forums, chat rooms, feeds, sites, or other Services

• purchase or redeem one of our products or services, including physical items, virtual items, virtual currency, or add-ons

• download, install, or access demos, programs, or other software

• contact us for support or other purposes

• use our email or share features

• participate in events, contests, promotions, surveys, or playtesting

• participate in an activity where you provide your information

Depending on the Service or your activity, we collect information such as your name, email address, phone number, photo, mailing address / zip code, payment or purchase information, age, gender, password, platform ID, software products played, survey data, geolocation, and the systems or platforms you play on. We combine this information across devices that you use. 

---Gameplay Information

When you use the Services, we automatically receive information about your gameplay. Gameplay information includes your platform ID or gaming service ID, game achievements, game scores and performance, IP address, MAC address or other device IDs, other platform / device information, and other information and statistics regarding your use of the Services. We collect gameplay information even if you do not register for the Services. We may combine gameplay information with other information we have about you. We also may use internal and third-party anti-cheat technologies to detect and prevent cheating within our Services.

---Platform, Gaming, and Social Networking Information

We collect information when you access our Services with third-party platform accounts, such as a gaming platform account, gaming network service account, or social networking service account. When you access our Services in this way, the third-party platforms provide us with information about you.  For example, depending on your use of, or activity on the third-party platform, we receive your user name, your friends list, or account information necessary to provide the Services or a purchased in-game item. The third-party platform may allow you to control what information is provided to us. We are not responsible for the terms, policies, disclosures or actions of any third-party platforms.

---Cookies and Similar Technologies

We may use cookies, web beacons, pixel tags, Flash cookies, Internet log files, software developments kits and similar tracking technologies to improve and maintain the functionality of our Services; enhance security and fraud prevention; and provide you with targeted advertising. Our system may not respond to Do Not Track requests or headers from some or all browsers. The Manage Your Account, Communications, and Data section provides additional information about our use of cookies and similar technologies and your ability to manage cookies. You may also use the cookie preference tool, where available, or visit the Cookie Policy posted on the Service for more information.

---Information from Third Parties

We receive information from third parties to update the information that we collect about you. We may receive information from public databases, platform manufacturers, analytics providers, game developers, and other business partners and Take-Two group of companies involved in providing the Services to you, that includes demographic information and information about your interests.  We may collect publicly available information, including from social media, to protect our users, employees, facilities, and Services, and to aid investigations. We also receive information from other individuals who use our Services. This may include information about you if you are mentioned in comments on the Services or an individual sends us a direct message.

---Vendors

We use vendors to perform services on our behalf. These vendors provide business, professional or technical support to us, help us operate our business and Services, or administer activities in connection with our business and the Services.

---Advertising

We use Take-Two and third-party advertising to support our Services, such as ad networks, data exchanges, traffic management service providers, social networks, and marketing analytics service providers. These providers use cookies and similar tracking technologies (see Cookies and Similar Technologies above) to collect information about your device and your Service use. This information, along with information that we share with them, enables us or our providers to recognize you or your device and to serve ads to you or your device and measure the effectiveness of those ads. This includes Identifiers / Contact Information, Internet / Electronic Activity, Device and Usage Data, and Profile Inferences.

We (and sometimes our providers) collect or share this information when you use our Services, click on a site or an ad, or launch one of our games or other mobile applications.  This information: (1) allows us to accurately and properly pay for ads placed on our behalf (e.g., an ad that led you to purchase or download one of our games) and get paid when you see an ad on our Services; (2) helps prevent you from repeatedly seeing the same ads; (3) helps select and display targeted ads or other content on your device (such as on a site or social networking service you are visiting or a mobile application you are using) that may be of particular interest to you; (4) helps with measuring and analyzing the effectiveness of our ads, popularity of content, and traffic on our Services; and (5) helps us improve our Services.

You can learn more about managing how we and our providers use your information in the Manage Your Account, Communications, and Data section; and, as applicable for the Service, by using our cookie preference tool, where available, or visiting the Cookie Policy posted on the Service.

---Third Parties

We share your information with third parties as described in this Privacy Policy, including as follows:

• Collaborative Relationships: When we offer services or promotions in collaboration with a third party who will receive your information for its own use, we will inform you of that at the time of collection and you may choose whether to participate in the offering. 

• Legal & Safety: We may share your information to protect the security of our Services, servers, network systems, databases, users and business and in connection with an investigation of fraud, intellectual property infringements, interference with our rights, property or users, or other activity that is illegal or may expose you or us to legal liability, including as required or requested by law enforcement or other government officials.  We also may share your information with third parties when we have reason to believe that a disclosure is necessary to address potential or actual injury or interference with our rights, property, operations, users, or others who may be harmed or may suffer loss or damage, or when we believe that it is necessary to protect our rights, investigate, or enforce our policies, terms, combat fraud, or comply with a judicial proceeding, court order, or legal process served on Take-Two.  We also may share your information when we have reason to believe it is necessary to investigate or enforce our policies, terms, or other legal document or contract related to the Services or rights of a third-party.

• Sale or Transfer of Business or Assets: We may sell or purchase assets during the normal course of our business.  We may disclose information about you and transfer that information to another entity as part of a potential or actual acquisition or merger of Take-Two or any of our assets. If we bring or are defending a reorganization, bankruptcy, or similar event, such information may be considered our asset and sold or transferred to third parties.

• As Disclosed to You: We may share your information as disclosed to you at the time of collection.

---Other Users

If you participate in open communities, such as online gaming sessions and social networking services, we automatically post certain information, such as your user name or ID and gameplay statistics, within the game, on social networking services, on our Services, or on specialized game sites.  If you participate in tournaments or other online game events, we must publicly post your information.

We publish gameplay boards and multiplayer match records that contain information based on your use of the Services, such as your user name or ID, when they are essential components of the Services that we offer you and others.  Like other gameplay statistic services, your game activity, leaderboards, and multiplayer match information may appear nested in the Services or third-party webpages.

Some third-party services also let you post information about your game activity to their sites to share with others. If you use these features, those third-party services' privacy policies and terms govern your actions on those sites and the information that those services collect.

We combine information collected through various Services and display it publicly, including on our Services, in our games, or in multiplayer game lobbies. For example, if you link your game platform account with us, we may display your in-game achievements along with your account name.

You can make a data rights request in relation to your personal information here. We will respond to data requests within a month. We may take steps to verify your identity before we can respond to your request. To the extent these rights apply to you, they may be limited in some situations -- for example when we are under a legal requirement or have a compelling interest for processing your personal information, or when the personal information is protected by trade secret. If you have unresolved concerns, where applicable, you may also have the right to complain to a privacy authority. A list of privacy authorities is available here. Alternatively, if you wish to make a data request or appeal a data request decision, please contact Take-Two using the details provided in the Contact Us section.

To opt out, please click on the Do Not Sell or Share My Personal Information on our site footer (and available here) and follow the instructions on that page. To opt out of online personalized advertising more broadly, please see the opt-out options identified in the Manage Your Account, Communications, and Data section. We will not discriminate against you for exercising any of these rights.

You may authorize someone to make a privacy rights request on your behalf (an authorized agent). Authorized agents will need to demonstrate that you've authorized them to act on your behalf, or must demonstrate they have power of attorney pursuant to applicable probate law. We retain the right to request confirmation directly from you confirming that the agent is authorized to make such a request, or to request additional information to confirm the agent's identity.

---Service Accounts

You can manage how we use your personal information and the communications that you receive from us through the account, communications, and privacy settings in your Services account.

---Email Unsubscribe

You can unsubscribe from marketing emails from Take-Two or a specific label or division by using the unsubscribe link provided in the email. 

---Interest-Based Ads

On your mobile device, you may adjust your privacy and advertising settings to control whether you want to receive advertising based on your interests. To opt out from the use of your online activities for interest-based activities by participating providers, please visit the Network Advertising Initiative at http://www.networkadvertising.org/managing/opt_out.asp or the Digital Advertising Alliance at http://www.aboutads.info/. For visitors from the UK, EU, EEA or Switzerland, visit Your Online Choices at http://www.youronlinechoices.eu/. 

We retain your information while your account is active, as needed to provide you Services, or to administer our Services. If you wish to delete your account or request that we no longer use your personal information to provide Services to you, contact us as identified in the Manage Your Account, Communications, and Data section. If your account is inactive, we will maintain your account for the length of time for which we reasonably expect you to reengage with our Services. After such period, we will delete personal information, including your email address and log-in credentials, and you may no longer be able to access your account. We may still retain some of your personal information in our files for a reasonable period of time to resolve disputes, enforce our terms and policies, administer our Services, comply with technical and legal requirements, and/or other constraints related to the security, integrity, and operation of our Services, after which we will take steps to delete or archive your personal information.

When your information is in another country, it may be accessed by the courts, law enforcement, and national security authorities pursuant to the laws of that country. If you reside in the UK, EU, EEA or Switzerland, we rely on Standard Contractual Clauses and/or other approved legal mechanisms to transfer personal information from the UK, EU, EEA or Switzerland to countries located outside of these locations (as applicable). To request a copy of such Standard Contractual Clauses, if applicable, please make a data request as provided under the Data Rights or Contact Us section. 

---In-Game Transactions and Reseller / Store 

The third-party platform you use to access the Services, or the online reseller, governs in-game transactions.  We may process Take-Two online store transactions directly or through our official online resellers. These transactions are subject to both Take-Two's and the third-party platform or online store's privacy policy and terms (as applicable).  Please review the third-party's terms and privacy policy for more details on their policies.

---Third-Party Services 

If you connect to us through third-party services such as platform, mobile device, gaming, and social networking accounts, that third-party's terms and privacy policy govern your use of that service. We are not responsible for third-party services.

---Third-Party Sites 

Our Services may direct you to third-party sites. If we link to another site, it is not an endorsement, authorization, or representation of our affiliation with that third party. Please review the privacy policy of the other site before you submit any of your personal information to that site.